WHY DO SOME ARTISTS FIND IT HARD TO STAY RELEVANT AFTER THEIR FIRST BIG BREAK?
We have seen the likes of Flexy B (Umbele), Viktoh (Skibi Dat), Junior Boy (Irapada), Dremo (Ojere) struggling after dropping their first major bangers even though they are very much talented.
Why is this so?
Let’s swing into action…
1. They Are Not Creative Enough:
There are artist who are not creative enough to stay long in the game because they can’t flow with the tides.
In the first instance they blow because at that point in time that was the tune and sound bursting people’s head but when it change, they find it hard to change and in turn they fade away.
When we talk of creativity, all the elements that make up good music have to come into place both the sound, style, lyrics, and so on.
2. They Try Too Hard To Convince The Crowd:
The biggest problem after getting that big break is to not lose it afterwards and most artist try to hard to achieve that.
Instead of sticking with their style they jump into another boat because it is the one working at that moment and then they fumble and get lost from the minds of their fans.
Artist like Mr Eazi knows his strength and stick to it that’s why we still love him till date. I’m not saying its bad but it is always to early to change when you have not find your feet.
3. They Don’t Know Their Strength:
Training is very important for every artist and that’s what most Nigerian artist lack.
They all think is all about going to the studio to make a song, music is more than that. If most artist know their strengths and weaknesses they will still be relevant today after getting their big break.
If you do well with Street song, stick to it. If your strength is doing song that Motivates people, go with it instead of switching to Party banging tune.
4. They Are Not Consistent:
Artists make that big mistake of not doing an instant follow up song after hitting their first big song.
They get carried away when their major breakthrough song becomes very big that they get so lazy and pompous thinking the song will keep rocking for so long.
The sad truth is that the song grows more bigger and fans start expecting something more better in their next content but they majorly fail because of their laziness.
Kiss Daniel gave us Woju, then Shoye and then Laye, can you see that?
That should be the sequence and not what Flexy B did by giving us the Almighty Umbele and then one wack song as a Follow up, Bros you go run down.
One thing I admire now about Artist like Small doctor, Slim Case, Mr Real and others is that they know their sound and after giving you a good song they give you another one.
Consistency is key in staying longer in the game ask Wizkid, Olamide, Davido and the rest they will tell you how they do it.
5. Poor Management:
An artist is as good as the people managing him or her. Even big artist are running away from their host company because of poor management what more of up and coming artist.
If an artist is not properly manage, they will surely lose their relevance in the industry.
After getting that big break managements should know that featuring the big names in the industry will continue to keep that artist name and music relevant in the minds of listeners but they always fail to do this.
Kiss Daniel, Reekado Banks, Lil Kesh, Mayorkun, are still making waves today because of good management.
6. Some Lack The Mind, Courage, And Talent To Stay Relevant
Look at artists like Tekno and Runtown after their release of Pana and Mad Over You respectively they are still waxing stronger they know their strengths and they keep to it.
For those upcoming artistes, discover yourself so that after you produce a banger, you will not fade away too.
Continue to improve yourself.